2006
THE LONG TAIL
Chris Anderson
Chart History
5 weeks on the Hardcover Nonfiction list, peaking at #10
The concept of 'the long tail' refers to the hundreds of products that are not bestsellers, i.e. those products that form a line that tails off down any company's sales graph. This book looks at how the Internet has allowed for a boom in such niche-market products.
All Appearances
Details
- Published
- 2006
- Pages
- 267
- Publisher
- Hyperion
Electronic commerce
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