Hardcover Nonfiction

by William L. Shirer · Simon & Schuster

by · Oxford University Press/Cambridge University Press

by William J. Lederer · W.W. Norton and Company

by Gavin Maxwell · E.P. Dutton

A personal narrative of life with two pet otters on the isolated Western Highlands of Scotland.

by George F. Kennan · Little, Brown And Company

by Lilian Rogers Parks · Fleet Publishing

by Gayelord Hauser · Faber and Faber

An invitation to the kind of beauty that does not come off at night. Recipes and exercises are included.

by Oliver Statler · Random House

by Gene Fowler · Viking Press

Memories of the newsrooms of the "New York American" and the "Morning Telegraph" of the 1920s, recalling some of the personalities the author encountered.

by Rosser Reeves · Alfred A. Knopf

Rarely has a book about advertising created such a commotion as this brilliant account of the principles of successful advertising. Published in 1961, Reality in Advertising was listed for weeks on the general best-seller lists, and is today acknowledged to be advertising's greatest classic. It has been translated into twelve languages and has been published in twenty-one separate editions in fifteen countries. Leading business executives, and the advertising cognoscenti, hail it as "the best book for professionals that has ever come out of Madison Avenue." Rosser Reeves says: "The book attempts to formulate certain theories of advertising, many quite new, and all based on 30 years of intensive research." These theories, whose value has been proved in the marketplace, all revolve around the central concept that success in selling a product is the key criterion of advertising. Get Your Copy Now

by Ernest K. Gann · Simon & Schuster

by Joseph H. Peck · Prentice-Hall

by Dean Acheson · Harper and Brothers

by Jess Stearn · Doubleday

Author is a straight journalist.--Misha Schutt.

by James Thurber · Harper and Brothers

by Guy Murchie · Houghton Mifflin