Hardcover Nonfiction

by William L. Shirer · Simon & Schuster

by William J. Lederer · W.W. Norton and Company

by · Oxford University Press/Cambridge University Press

by Gavin Maxwell · E.P. Dutton

A personal narrative of life with two pet otters on the isolated Western Highlands of Scotland.

by George F. Kennan · Little, Brown And Company

by Theodore H. White · Atheneum

Analyses the 1960 election when John F. Kennedy was elected President of the United States.

by Sherman Adams · Harper and Brothers

by Lilian Rogers Parks · Fleet Publishing

by Gayelord Hauser · Faber and Faber

An invitation to the kind of beauty that does not come off at night. Recipes and exercises are included.

by Joseph H. Peck · Prentice-Hall

by Ernest K. Gann · Simon & Schuster

by Dean Acheson · Harper and Brothers

by Rosser Reeves · Alfred A. Knopf

Rarely has a book about advertising created such a commotion as this brilliant account of the principles of successful advertising. Published in 1961, Reality in Advertising was listed for weeks on the general best-seller lists, and is today acknowledged to be advertising's greatest classic. It has been translated into twelve languages and has been published in twenty-one separate editions in fifteen countries. Leading business executives, and the advertising cognoscenti, hail it as "the best book for professionals that has ever come out of Madison Avenue." Rosser Reeves says: "The book attempts to formulate certain theories of advertising, many quite new, and all based on 30 years of intensive research." These theories, whose value has been proved in the marketplace, all revolve around the central concept that success in selling a product is the key criterion of advertising. Get Your Copy Now

by Santha Rama Rau · Harper and Brothers

by Oliver Statler · Random House

by Guy Murchie · Houghton Mifflin