TheBestseller
Observatory

Best Sellers

Hardcover Nonfiction

Week of July 12, 1970

FictionNonfiction
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ZELDA
Nancy Milford
Cover of ZELDA

ZELDA

by Nancy Milford · Harper & Row

3 wks on list

Zelda Sayre began as a Southern beauty, became an international wonder, and died by fire in a madhouse. With her husband, F. Scott Fitzgerald, she moved in a golden aura of excitement, romance, and promise. The epitome of the Jazz Age, together they rode the crest of the era: to its collapse and their own.From years of exhaustive research, Nancy Milford brings alive the tormented, elusive personality of Zelda and clarifies as never before her relationship with Scott Fitzgerald. Zelda traces the inner disintegration of a gifted, despairing woman, torn by the clash between her husband's career and her own talent.

5
HUMAN SEXUAL INADEQUACY
William H. Masters and Virginia E. Johnson

HUMAN SEXUAL INADEQUACY

by William H. Masters and Virginia E. Johnson · Little Brown and Company

7 wks on list

The innovative program described in this book revolutionizes the the treatment of sexual dysfunction. During eleven years of daily clinical work, more than five hundred couples have been treated at Masters and Johnson's Reproductive Biology Research Foundation in St. Louis. Here the relationship itself is the patient. The authors stress that there is no uninvolved partner when sex is a problem. Therefore they treat the partners even if only one appears to be sexually dysfunctional. And their therapy techniques have proven successful in 80 percent of all cases treated. The key to this unprecedented record is the role of the dual therapy team. Masters and Johnson have found that it takes both a man and a woman therapist to treat a couple effectively. The dual therapy team acts as a catalyst, encouraging communication between partners when none has existed before. They use psychological and psychological methods of treating impotence, ejaculatory incompetence, premature ejaculation, orgasmic dysfunction in women, vaginismus, and painful intercourse. Basic to all treatment techniques is the premise that attitudes and ignorance rather than any mental or physical illness are responsible for most sexual problems. The two-week rapid therapy program developed by Masters and Johnson includes both counseling and specific instructions for patients to follow in privacy. All results of success or failure reported in Human Sexual Inadequacy Are substantiated by a unique five-year patient follow up program. The concept and format of the therapy program are examined in detail in the first two chapters of the book. Included are discussions of the qualifications for co-therapists and accounts of history-taking techniques and round table talks held by the co-therapists and the couple. A full description follows of the instructions given by the therapists to effect psychosexual reorientation of the marital problems. Analysis of each type of dysfunction, its progression and manifestations, accompanies the important step-by-step explanation of practical treatment methods. Chapters on sexual function and dysfunction of the geriatric population explain how the aging male and female can function sexually even in their eighties if they learn to adjust their sexual activities to the natural changes of aging. Program statistics and a critical review of treatment failures conclude this landmark book. Masters and Johnson estimate that one-half of the marriages in the United States are threatened by sexual dysfunction. The therapy program described in HUMAN SEXUAL INADEQUACY introduces a new era in the effective treatment of these sexual difficulties that prevent the enjoyment of a full sex life and a happy marriage. The exceptionally clear account of their major breakthrough in therapy is a long-needed and invaluable guide to clinical counseling and treatment. In addition, it provides an excellent basis for training programs for professional therapists. HUMAN SEXUAL INADEQUACY is essential reading for all health professionals and introduces a new era in the effective treatment of sexual dysfunction.

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HARD TIMES
Studs Terkel
Cover of HARD TIMES

HARD TIMES

by Studs Terkel · Random House

10 wks on list

Here is a sample of some personal narratives from people who experienced the Great Depression firsthand.

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MARY QUEEN OF SCOTS
Antonia Fraser
Cover of MARY QUEEN OF SCOTS

MARY QUEEN OF SCOTS

by Antonia Fraser · Delacorte Press

31 wks on list

As the subject of a biography, Mary Queen of Scots remains one of the most romantic and controversial figures in British history. Antonia Fraser's masterly biography is a fascinating interpretation of the life of a girl destined to die a martyr.

9
NEW
BALL FOUR
Jim Bouton and Leonard Shecter
Cover of BALL FOUR

BALL FOUR

by Jim Bouton and Leonard Shecter · World Publishing Co

1 wks on list

A famous expose of baseball behind the scenes has been expanded to include Bouton's comeback to the big leagues, the breakup of his marriage, and his current career as a writer and television personality

Historical bestseller data sourced from the New York Times Book Review, archived by Hawes Publications.